Once Atlantic Productions had been revamped it was decided to address their sister company Colossus Productions. Colossus is a JV between Atlantic and Sky TV, so The Bear was very proud to step up and answer this incredible brief.
As one of the biggest and most ingenious 3D post production facilities in the world. Responsible for some of TV’s most incredible camera and digital effects, It seemed appropriate that we treated Colossus with a touch of ingenuity and humour. Reflecting the visual trickery that goes into creating their work, but rooting it in tradition and heritage.
A modern day Tromp l’oeil. We created a brand and logo that centred around a simple visual conundrum – A “How did they do that?” brand.